Best Logo Fonts Every Designer Should Know
The logo fonts play a critical role in the life of a graphic designer and the design layout. Each font has its feelings and attributes, and it depends on your choice of what you are looking for in a design. If you want to write long texts, you will look for a font with good readability, whereas if you are writing a title or short pieces of text, you will look for a more aesthetic font.
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Futura is a San Serif typeface that was designed in 1927 by Paul Renner. This typeface was inspired by the graphic design of the Bauhaus. It was a critical typeface that was used in the Bauhaus movement. The Futura font is motivated by shapes such as squares, circles, and triangles based on the geometric fonts for the graphic designers.
This is the most versatile Sans Serif typeface that will give your website a contemporary and modern look without diverting the main focus. It has been extended because of a wide range of fonts and weights to adapt to any design project.
Futura works best in printed and digital environments and has worked with FedEx, Volkswagen, and Supreme, and advertisement designs with Absolute Vodka and Volkswagen. It has also designed posters for movies such as Eyes wide shut, Space Odyssey, V for Vendetta, and American Beauty.
The Didot is a Serif typography redesigned by the iconic logo designer Adrian Frutiger in 1991 and distributed by Linotype. It was initially designed in the 18th century by the Didot family based in Paris. In Paris, Firmin Didot and Parma, Giambattista Bodoni is considered the father of contemporary and neoclassical classification of logo fonts.
Didot logo font has an increased hairline stroke, stroke contrast, condensed armature, flat serifs, and vertical stress. These characteristics make the Didot font a perfect fit for the big headers or titles, but this is not suitable for the body copy due to high contrast levels, which makes it difficult to read in some cases.
The Didot logo font is perfect for your design layout if you want an aesthetic and elegant typeface. This typeface has appeared on many renowned fashion company logo designs such as ZARA, Louis Vuitton, Vogue, and Harper Bazaar. Besides this, it appeared on the logo of Adobe, Apple, and CBS eye logo.
Gotham is a logo font designed by American logo designer Tobias Frere Jose and Hesse Ragan in 2000. This typeface has straightforward and non-negotiable letters. Despite this, Gotham has a transmit sincerity and great personality so that everything written in this typeface is considered authentic because of its anatomy.
The inspiration behind this typeface is New York City and contains more than 1000 letters and signs from New York City. It is a geometric logo font, making it suitable for the titles and big headers in the printed and digital forms and famous for web designers and print posters.
This typeface has been seen on the Barack Obama famous campaign poster design˝ Yes We Can” and on popular logos as HTML5, DC Comics, Polaroid or Spotify, and many more.
Bodoni was designed by a typeface designer Giambattista Bodoni in 1798, inspired by the French-based Didot Typeface. Bodoni is a serif font that was redesigned by Morris Fuller Benton in 1911 and distributed by Linotype.
Bodoni is a perfect typeface if you want a more elegant and aesthetic look. Bodoni is an exaggerated and more compressed typeface. It is an elegant typeface with contemporary and highly contrasted serifs with geometric styling and unbracketed serifs so that you can use them for titles and logo designs.
This typeface is used as headers in fashion magazines such as Harper’s Bazaar and in Architecture magazine Metropolis. Besides this, it is used as a popular logo font for renowned fashion brands such as Giorgio Armani, Calvin Klein, Elle Logo, Elizbeth Arden, and Guerlain.
Logo fonts act as a catalyst in the process of logo creation. Selecting the right typography helps share your brand story accurately and makes a more powerful logo impression in front of your target audience. On the contrary, the wrong selection of fonts can do the opposite. There are a plethora of fonts out there, but you need to select the right font for your logo to make it more impactful.